ABSTRACT
Teacher attrition is a well-known issue impacting K-12 schools in the United States. Sizeable research exists highlighting noteworthy factors that promote retention and attrition. However, scant research exists describing these factors within the context of school counselors working in rural settings. Considering this gap, we employed an inductive phenomenological approach to learn more about key attrition and retention factors, utilizing a sample of five rural school counselors employed in rural locales throughout the United States. Two overarching categories were identified: (a) school-based factors and (b) school community factors. Limitations and implications for rural school districts and counselor preparation programs are explored, along with areas for future research.